[talk] Dahyun Apieu, long-running model, resumes Japanese campaign

According to the industry on the 11th, A'PIEU has extended its Japanese brand ambassador contract with Dahyun for another year, following last year. It has decided to continue its partnership with Dahyun, which began in March 2021. It is analyzed that A'PIEU decided to continue its collaboration because Dahyun's fresh and pure image fits well with its brand slogan, 'A beauty brand for me that always shines purely.'

A'PIEU is actively promoting the best-selling Waterlock Sarasara Pact targeting the Japanese market in collaboration with Dahyun. They have released a new promotional image for the Waterlock Sarasara Pact using Dahyun's photos. They have also opened a special site that includes a video of Dahyun personally introducing the benefits of the Waterlock Sarasara Pact.

A'PIEU said, "We selected Dahyun as the A'PIEU Japan brand ambassador again this year," and "We expressed the characteristics of the Waterlock Sarasara Pact through a new promotional image created using Dahyun's transparent yet feminine image."

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