[소통] Congratulations to the ambassador!

Fendi, a luxury brand under the French fashion company LVMH that celebrates its 100th anniversary this year, has selected Mina, a member of the global idol group Twice, as its Japanese brand ambassador. The strategy is to expand its presence in the local market by putting Twice, which has a solid fan base in Japan, at the forefront.

According to industry sources on the 9th, Fendi selected Mina as its Japanese ambassador. Mina is not only a top K-pop idol who is popular in Japan and around the world, but she is also establishing herself as an influencer who is attracting attention in the fashion industry.