[talk] Paldo, Zero Base One selected as a model for the gap ramen

The concept of this campaign is 'All New Hot'. 'Hot', which means 'spicy' and 'popular', is expanding in a new way through the meeting of Niche Ramen and Zero Base One.

The new advertising campaign will begin with the launch of a dedicated SNS account on July 4th. Starting on the 9th, short-form content prepared by Zerobase One will be uploaded sequentially to the account for 63 days.

We are also introducing a limited edition package that uses Zero Base One. There are two types of bundles and two types of product packages. When purchasing a limited edition bundle, one random photocard is provided. There are a total of 27 types of photocards, and they are limited to 540,000. They will be available after mid-July.

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