[talk] I didn't know 'Jennie's' power was this much... 'Big twist' of making money in the US

Cosmetics have emerged as a major export item for our country. This is thanks to the recent expansion into the US, Japan, and Europe, thanks to the popularity of K-pop. In the past, China was the largest market for cosmetics companies, but with the COVID-19 situation and THAAD (Terminal High Altitude Area Defense), ‘de-China’ has become an essential strategy. As K-beauty becomes known in the global market, cosmetics companies are also setting new records in performance. It is assessed that the Korean cosmetics industry has overcome its long slump and entered a period of structural change.

https://www.hankyung.com/article/202405241230i