[talk] You looked so cool at New York Fashion Week

BTS' Jungkook Takes Over New York Fashion Week, and Calvin Klein Smiles

BTS' Jungkook once again proved his powerful presence at New York Fashion Week.

According to a report by the famous overseas fashion media outlet 'WWD', Jungkook attended the New York Fashion Week 2026 S/S season and led Calvin Klein, for which he is a global ambassador, to the top spot in social media influence.

Jungkook, who attended New York Fashion Week for the first time, demonstrated explosive buzz by generating 4.4 million engagements across the top five video posts on Calvin Klein's official account. Notably, a single Instagram post capturing his arrival at the event generated $825,000 (approximately 1.15 billion won) in media exposure, proving the power of the "Jungkook Effect."

 
BTS' Jungkook Takes Over New York Fashion Week, and Calvin Klein Smiles

On September 13th, when Jungkook attended, more than 1.3 million posts were created on X (formerly Twitter), and he was recorded as the 'most mentioned musician'. Christophe Asselin of Onclusive, a global PR analytics platform, analyzed the top 15 brands in terms of brand influence (SOV) during New York Fashion Week and revealed that Calvin Klein Collection took the overwhelming first place with 69.58%.

Additionally, among the 150 influencers and celebrities attending New York Fashion Week, Jungkook was the most mentioned on social media. He recorded a whopping 55.09%, more than double the number in second place (24.60%).

Jungkook dominated Fashion Week in hashtag rankings as well. #NYFW topped the list in terms of overall mentions, but #jungkookxcalvinklein (2nd), #jungkooknyfw (4th), #jungkook (7th), and #jungkookforcalvinklein (9th) swept the top spots, proving the fervent response of his global fandom.

 

You looked so cool at New York Fashion Week

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    2nYak719
    얼굴이 여전히 잘생겼어요
    캘빈클라인 모델 찰떡이라고 생각합니다
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    jhJellyfish381
    착장이 개인적인 취향하고는 거리가 조금 멀긴 하네요 
    저만 그런 건가요 
    그래도 잘생김은 어쩔 수 없군요
  • プロフィール画像
    ahStarfish913
    넘 멋있어요ㅠㅠㅠ
    존재감 미쳤네요
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    hjdog391
    진자 멋있는 모습이네요 헤어스타일도 완전 최애네요
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    maChimpanzee241
    빛이 나더라구요
    한참 봤어요
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    inLlama133
    정말 스타일리쉬하면서도요
    잘생겼네요 
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    fallplus777
    제대로 패션피플이 된 정국님이시네요ㅎㅎ
    진짜 정국님은 공부 빼곤 다 잘하는 막내라고 하셨던 RM님의 말이 생각나네요ㅎㅎ
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    선선선
    정국 너무 잘 생긴거같아요
    군대갔다와도 얼굴만 보이네요
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    doLion86
    뉴욕 패션위크를 장악하셨네요.
    멋진 모습으로 언급량 1위도 대단합니다.
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    가리깃겟
    크 정국님 갈수록
    멋있어지시네요 피어싱도ㅎㅎ
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    heUakari642
    인기가 많은 정국님이네요
    패션위크도 잘 즐기고 오셨네요
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    뿅뿅22
    캘빈클라인 수트 멋있어요
    파급력 대단합니다 
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    clBison86
    옷이 내추럴하게 잘 어울려요 완전 멋지네요 
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    puX-ray Tetra648
    얼굴이 진짜 잘생긴거 같아요 캘빈 클라인과  완전 찰떡입니다
  • プロフィール画像
    gmIguana187
    얼굴이 진짜 유니크하게 생겨서 더욱더 매력이 넘쳐요
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    gwTiger99
    맞아요. 패션이 너무 잘 어울리네요
  • プロフィール画像
    초록귤
    회색빛깔 사진도 정말 잘 나왔네요
    멋진모습 응원합니다
  • プロフィール画像
    요르레히요
    패션이 잘 어울리네요 너무 잘 어울리는 것 같아요
  • プロフィール画像
    dlVulture606
    정국의 스타일은 장말 좋은거 같아요 보기만해도 세련된 모습이더라구요
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    르밍
    패션위크 찢었네요
    얼굴 더 많이 보고싶어요