[소통] Breaking: NewJeans Announces Departure From ADOR

NewJeans, the globally renowned K-pop girl group, has officially announced their departure from ADOR, a subsidiary of HYBE. This unexpected decision follows months of controversy and speculation regarding internal disputes between the group, their label, and its parent company.

 

 

In this article, we’ll cover everything you need to know about this shocking development, including the reasons behind the departure, statements from the members, and what lies ahead for NewJeans.

 

 

[Table of Contents]

1. The Announcement: Emergency Press Conference Recap
2. Background: Disputes Leading Up to the Departure
3. Statements from NewJeans Members
4. Impact on NewJeans’ Career and Name Rights
5. ADOR’s Response to the Announcement
6. What’s Next for NewJeans?

 

 

1. The Announcement: Emergency Press Conference Recap

 

On November 28, 2024, the five members of NewJeans—Minji, Hanni, Danielle, Haerin, and Hyein—held an emergency press conference to announce their decision to terminate their contracts with ADOR.

 

🐰Minji stated

 

"As of November 29 at 12 a.m. KST, the exclusive contract between NewJeans and ADOR will be terminated. This decision was not made lightly, but after months of witnessing a lack of genuine effort from HYBE and ADOR to address our concerns, we felt compelled to take this step."

 

The group expressed their dissatisfaction with the agency's handling of contractual obligations and treatment of both the group and their staff.

 

 

 

 

2. Background: Disputes Leading Up to the Departure

 

The tension between NewJeans and ADOR first came to light earlier this month when the group sent a legal certification of contents to ADOR. They demanded the rectification of several breaches of their exclusive contracts within 14 days.

 

Key issues included:

▪️Alleged mismanagement by ADOR and HYBE.
▪️Claims of mistreatment towards the group and their staff.
▪️A lack of transparency and sincerity in fulfilling contractual obligations.

The dispute intensified when ADOR failed to meet the group's demands within the stipulated time frame, prompting the members to take decisive action.

 

 

 

3. Statements from NewJeans Members

 

During the press conference, each member shared their thoughts:

 

🐰Hanni (in English):

 

"We’ve faced mistreatment, manipulation, and deliberate miscommunication. It’s clear that ADOR no longer prioritizes the art of music or the well-being of its artists. This isn’t the work ethic we respect, and staying would only harm us further. That’s why we’ve decided to leave together."

 

🐰Danielle added:

 

"Our goal moving forward is to freely pursue the music and activities we love. While we may no longer be able to use the name ‘NewJeans,’ we’ll continue to fight for it. No matter what, remember: NewJeans never dies."

 

 

 

4. Impact on NewJeans’ Career and Name Rights

One of the most pressing concerns is the group’s ability to retain the name "NewJeans." Legal experts suggest that intellectual property rights over the name may remain with ADOR unless a settlement is reached.

 

 

However, the group has reassured fans, stating:

 

▪️They will continue their scheduled performances, including a planned appearance in Japan.
▪️They aim to release new music independently by next year.
▪️The name dispute could lead to a prolonged legal battle, but the members remain committed to preserving their legacy.

 

 

 

5. ADOR’s Response to the Announcement

 

In response to the group’s decision, ADOR released a statement expressing regret:

 

"It is unfortunate that NewJeans has chosen to unilaterally terminate their contracts. Despite this, ADOR will continue to support their growth and success in every way possible."

 

HYBE, ADOR’s parent company, has yet to release a detailed statement but has previously denied allegations of mismanagement.

 

 

 

6. What’s Next for NewJeans?

 

As the dust settles, NewJeans faces several challenges and opportunities:

 

▪️Legal Battles: The group may face financial penalties for early contract termination, depending on court rulings.
▪️Rebranding: If the name "NewJeans" cannot be retained, the group may need to rebrand under a new name.
▪️Future Activities: Fans are eagerly awaiting updates on their next steps, including potential collaborations and independent music releases.

The group’s fanbase, known as "Bunnies," has shown overwhelming support online, trending hashtags such as #NewJeansForever and #WeSupportNewJeans.

 

 

Conclusion

 

NewJeans’ departure from ADOR marks a pivotal moment in their career and the K-pop industry. As they embark on a new chapter, fans and industry insiders alike are watching closely to see how this story unfolds.

Stay tuned for updates on NewJeans’ journey and their plans for the future.

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