[All] Jin became a Laneige model. He's so handsome that you can't see his cosmetics.

Amorepacific's global beauty brand LANEIGE announced on September 27 that it had selected BTS Jin as its first male global ambassador. On October 1, the 'WELCOME! This is BTS Jin's Cream Skin Lab' campaign video and images were released through YouTube and SNS, and the fantastic visuals of the 'god of beauty' Jin drew explosive responses from around the world.

As soon as Jin's campaign was released, Laneige Cream Skin ranked first in sales across all genders and all age groups (teens, 20s, 30s, and 40s and older) at Olive Young, Korea's number one drugstore chain, proving Jin's utmost popularity and influence.