[All] Jinnim has proven her overwhelming power as a cosmetics model.

BTS' Jin has proven his overwhelming power as a top global superstar in the beauty industry.

Amorepacific's global beauty brand LANEIGE announced on September 27 that it had selected BTS Jin as its first male global ambassador. On October 1, the 'WELCOME! This is BTS Jin's Cream Skin Lab' campaign video and images were released through YouTube and SNS, and Jin's fantastic visuals as the 'god of beauty' drew explosive responses from around the world. As soon as Jin's campaign was released, Laneige Cream Skin ranked first in sales for all genders and all age groups (teens, 20s, 30s, and 40s and older) at Olive Young, Korea's number one drugstore chain, proving Jin's extreme popularity and influence.