[All] Jinnim, you became a cosmetics model. Your skin is really nice.

Global beauty brand Laneige has selected BTS' Jin as its global ambassador.

Laneige believes that BTS Jin's healthy confidence and bright energy have had a positive impact on countless people around the world and that this aspect aligns with the brand's values.

BTS Jin said, "I'm happy to be doing my first beauty model activity with Laneige. I'm going to show you a good side of myself with Laneige, which is loved globally, so please look forward to it."

This coming October, Laneige will present the brand's representative best-seller 'Cream Skin' campaign with Jin. With the theme of 'First step, first moisturizing like a genius', this campaign, which will be carried out in the global market, plans to publicize the 'iconicity' that Jin and Cream Skin have in common, which has left their mark on global pop culture art.

The best-selling 'Laneige Cream Skin Cerapeptide™ Refiner' has sold 4.4 million units worldwide and is the No. 1 brand in repeat purchases. It is a refreshing toner that allows customers of all skin types to experience a simple yet definite moisturizing effect. Laneige's high-pressure blending technology (Micro Blending Technology™), which combines a whole cream into a toner, deeply and powerfully moisturizes the skin from the first step after washing the face. In particular, it increases skin moisture by 8 times immediately after use and provides a 120-hour skin moisturizing effect.