[All] Jinnim, you look great with Laneige. You became a cosmetics model.

Laneige believes that BTS Jin's healthy confidence and bright energy have had a positive impact on many people around the world, and that this aspect fits the brand's values. Jin said, "I'm happy to be working with Laneige as my first beauty model. I'll show you a good side of myself with Laneige, which is receiving global love, so please look forward to it."

This coming October, Laneige will present the brand's representative best-selling 'Cream Skin' campaign with Jin. With the theme of 'First step, first moisturizing like a genius', this campaign, which will be carried out in the global market, plans to publicize the 'iconicity' that Jin and Cream Skin have in common, which has left their mark on global pop culture art.

The best-selling 'Laneige Cream Skin Cerapeptide ^™ Refiner' has sold 4.4 million ^units globally1 and is the No. ¹ brand in repeat purchase rate2. It is a refreshing toner that allows customers of all skin types to experience a simple yet definite moisturizing effect. Laneige's high-pressure blending technology (Micro Blending Technology ^™ ), which combines a whole cream into a toner, deeply and powerfully moisturizes the skin from the first step after washing the face. In particular, it increases skin moisture by 8 times immediately after use and provides a 120-hour skin moisturizing effect3 ^.