[All] Jinni is perfect for Laneige commercials. Her visuals are crazy. I want to buy the cosmetics too.

Global beauty brand Laneige has selected BTS' Jin as its global ambassador.

Laneige believes that BTS Jin's healthy confidence and bright energy have had a positive impact on countless people around the world and that this aspect aligns with the brand's values.

BTS Jin said, "I'm happy to be doing my first beauty model activity with Laneige. I'm going to show you a good side of myself with Laneige, which is loved globally, so please look forward to it."

This coming October, Laneige will present the brand's representative best-seller 'Cream Skin' campaign with Jin. With the theme of 'First step, first moisturizing like a genius', this campaign, which will be carried out in the global market, plans to publicize the 'iconicity' that Jin and Cream Skin have in common, which has left their mark on global pop culture art.