[All] Mr. V, your power is amazing

BTS V. Photo | V SNS

[Sports Seoul | Reporter Bae Woo-geun] BTS V (real name Kim Tae-hyung) is proving his popularity in all areas, from music to advertisements and friendship. With 500 million streams on Spotify, driving sales for a coffee franchise, and even hot chemistry with IU, his presence is truly extraordinary.

According to his agency Big Hit Music on the 17th, V's digital single 'FRI(END)S' has surpassed 500 million cumulative streams on Spotify. This is the second song to reach 500 million streams, following 'Love Me Again'.

'Friends' is a pop-soul R&B genre song that contains the desire to develop from friends to lovers, and has even entered the US Billboard Hot 100 and ranked high on the UK Official Chart.

The advertising effect is also considerable. Compose Coffee, a low-priced coffee franchise, has seen an increase in both the number of franchises and performance since hiring V as its model.

Compose Coffee has recently surpassed 2,900 franchise stores and is in hot pursuit of Mega MGC Coffee, the second largest in the industry. Analysis suggests that marketing and goods launches that have been focused on V since the end of last year have captured the hearts of consumers.

An industry insider commented, “The BTS V effect directly contributed to performance and expansion.”

Photo | V SNS

V's hot relationship continues. Recently, a story of IU and V having a meal together spread through an online community, drawing the attention of fans.

The two showed off a fantastic two-shot with a wedding photo shoot concept in IU's new song 'Love wins all' music video last year.

In this way, V has proven himself to be a global music powerhouse with 12 songs that have surpassed hundreds of millions of streams on Spotify, and with his advertising effects that have even moved the coffee industry and his popularity with IU, he is truly a 'moving hot issue'.

I think I'll start using Compose more to see V.