[talk] Did you hear that BTS' pop-up won an award?

Did you hear the news?

BTS's experiential pop-up store 'BTS POP-UP: MONOCHROME'

It won the grand prize at Germany's renowned Red Dot Design Award. It's a globally recognized design award, so isn't winning a grand prize truly remarkable?

This pop-up store wasn't just a simple exhibition, but was designed to deliver "memory clouds" to fans. It started in Seoul and traveled to nine cities, including Japan, Indonesia, and the United States, attracting a staggering 270,000 visitors, a huge deal. The online platform, which allowed users to track the cloud delivery process, was also a truly emotional and creative touch.

This award isn't just about the design's beauty, but it's even more touching because it's a global recognition of how BTS and their fans' shared emotions and memories are expressed through their designs. BTS creates "legends" with each new attempt, and as a true fan, I'm so proud of them and can't wait to see what kind of content they'll bring in the future. This is the best news for fans! 💜