[All] Congratulations on becoming the new Coca-Cola model.

BTS is creating a new trend in the advertising world. Their personalized approach to each member is creating waves across the food and beverage market, and is receiving positive reviews for injecting trust and vitality into the brand.

Jin has recently been gaining attention as the model for Ottogi's "Jin Ramen" and Dongwon F&B's "Dongwon Tuna." Indeed, Jin's partnership with Ottogi has solidified his presence in the global market. During Jin's fan concert tour, "#RUNSEOKJIN_EP.TOUR in U.S.", held in Dallas and Newark, Ottogi's promotional booths were packed with fans and locals, adding to the excitement. Dongwon F&B also reported that Jin's trustworthy image has boosted brand affinity.

 

"BTS and V are shaking up the global advertising industry." From everyday brands to the "faces of trust" in the global market.

V has joined the global beverage brand Coca-Cola as the new campaign model, creating another meaningful connection. Coca-Cola emphasized, "V, with his intensity on stage and trendy everyday presence, is the perfect person to convey passion, freedom, and excitement." With his unique personality and sophisticated image, V is effectively imprinting the brand's message on the global stage.

Every time BTS collaborates with a brand, the actual consumer response changes noticeably. Products featuring Jin and V are trending on social media, with posts featuring their work and reviews gaining attention, leading to a surge in brand awareness and favorability. Industry insiders have analyzed this enthusiasm as playing a crucial role in establishing the brand's youthful image and expanding its global market.

BTS's influence extends beyond mere advertising. They have established themselves as a trusted icon, encompassing everything from everyday food and beverage brands to global luxury brands. At the same time, the positive response from consumers, particularly their fandom, has fueled the brand's growth.

Building on their consistent popularity and global influence, BTS is expanding their presence beyond music. Jin has enhanced his public familiarity and likability through collaborations with food brands, and V has further solidified his global recognition and influence by joining Coca-Cola's global campaign. Above all, each member's unique performances are boosting consumer trust and brand image, raising expectations about how their modeling efforts will impact consumer goods marketing and global trends in the future.

Congratulations on becoming the new Coca-Cola model.