This advertising campaign was well-received for reinforcing the brand identity by incorporating music into the drink and attempting to differentiate it through a video promoting the brand slogan, "Coffee like coffee," and the new menu item, "V COMPOSED."
V, with his signature aura, captured the comfort and relaxation that a cup of coffee brings to modern people, evoking deep empathy. V, with his timeless, classic good looks and sensual, trendy aesthetic, elevates the mood of coffee advertising to new heights.
A harmony of soft facial lines, deep eyes, high nose bridge, small chin, and sharp jawline face It has both feminine and masculine aspects, ideally representing a coffee drink with a soft yet powerful flavor.
In the video, V was captured passionately filming, monitoring and exchanging opinions with the director during filming. He is the CF director who shot the Compose Coffee campaign. Yoo Gwang-hwang He also expressed his admiration for V's genius improvisation by posting on his Instagram, "This was all improvisation."
According to Compose Coffee, the collaboration between V and Compose Coffee is experiencing remarkable growth. Within a month of launching V's ad campaign, the app saw over 400,000 new users sign up, and the brand's official social media followers surged by approximately 180%. youtube The advertising video has accumulated over 70 million views on major channels including .
The company announced that its sales for 2024 increased by 20.4% year-on-year (KRW 73.7 billion) to KRW 88.8 billion, and operating profit for the same period increased by 46.9%, from KRW 24.9 billion to KRW 36.6 billion. Furthermore, following V's advertising campaign, the influx and return rates of Generation Z female customers significantly increased, and the app-based purchase conversion rate also increased, proving the powerful V Effect based on loyalty.
I think I go to Compose a lot because of V