[talk] They say the media value of the second half of the fashion week is 56 billion won. That's a jackpot!

They say the media value of the second half of the fashion week is 56 billion won. That's a jackpot!

Data shows BTS generated approximately 56 billion won in media value during the second half of the year's fashion week.

Media spending during the 2026 S/S Women's Fashion Week reached $39.26 million (approximately 56 billion won)

The value (EMV, Earned Media Value) generated is truly overwhelming! Hahaha