[talk] Media value is the highest of all time for a K-pop singer.

With just one appearance at the 2026 S/S Paris Fashion Week, they created a Media Impact Value (MIV) of $33.8 million (approximately 48 billion won), setting a new record for a K-pop artist.

According to global fashion data analysis firm Launchmetrics, Jimin contributed approximately 18% of Dior's total MIV ($188.5 million) simply by attending the Dior collection. This figure is higher than the combined MIV of the top 10 brands at Paris Fashion Week, clearly demonstrating the extraordinary ripple effect Jimin's influence has had on the fashion industry.

It heightened the sophistication of Paris Fashion Week. What's the extraordinary impact?

It's like a walking company, the highest in history.

Isn't it totally crazy? K-pop has the highest media value. It's a class proven by numbers.

It's quantified like this with just a few seconds of video.