와, 티르티르 정말 대단하네요! 부르즈 할리파에단독 영상 송출이라니, K-뷰티의 위상을 제대로 보여주는 것 같아요. 앞으로 중동 시장에서의 활약도 기대되고, KOEN Commerce의 안정적인 운영 덕분에 더욱 성공적인 글로벌 확장이 가능할 것 같습니다.
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TIRTIR broadcasted a video of V exclusively on the exterior wall of the Burj Khalifa in Dubai. This was the first time a male beauty model had appeared alone in this space, and it garnered considerable attention from locals. The entire building was illuminated in red during prime time, drawing a huge response from tourists.
The Dubai Mall Fountain Square pop-up also opened, solidifying the presence of K-beauty. Visitors were reportedly drawn to the area where they could experience representative and new products firsthand. Local media outlets also highlighted the event as a memorable moment.
This project marks the beginning of TIRTIR's expansion into the Middle Eastern market, with KOEN Commerce handling overall operations to ensure a smooth transition. The event felt like a natural progression of the brand's global expansion.