[talk] In January 2026, BTS was ranked as the most popular boy group brand in the world, boasting an unrivaled presence.

In January 26, the boy group brand reputation BTS is an issue with an unrivaled presence.

The boy group brand reputation analysis for January 2026 was released, and among the numerous groups that made it to the top, ours was also BTS demonstrated an unrivaled presence. Various groups, including EXO, Stray Kids, Seventeen, BIGBANG, Super Junior, NCT, SHINee, ENHYPEN, Wanna One, and ATEEZ, competed alongside them, but BTS' brand value and fandom power are unmatched. BTS is more than just an idol group; they have established themselves as icons representing culture and generations worldwide. This result is even more meaningful as it is the fruition of ARMY's endless support and BTS's heartfelt music and message. 💜