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BTS World Tour, travel searches surge by 3855%, what a huge ripple effect!
In the 48 hours following BTS's tour announcement on the 14th, searches for travel to Seoul from overseas increased by 155% compared to the previous week. Searches for Busan, where the June concert will be held, surged by a staggering 2,375%. Searches for Busan travel also increased by thousands of percent in major Asian regions like Japan, Hong Kong, and Taiwan. Domestic travel searches for Seoul (190%) and Busan (3,855%) also saw a significant increase. That's a huge impact!