[talk] V, the "V Effect" issue that's shaking up even the advertising industry.

V, the "V Effect" issue that's shaking up even the advertising industry.

BTS's V is reportedly having a tremendous impact on brands and the market as a global ambassador. A commercial for Japanese beauty brand Yunth topped a cosmetics favorability survey, and immediately after V was chosen as the brand's model, the parent company's stock price soared by 7.53%, hitting an all-time high. Sales exploded in a short period of time, even leading to product sellouts in stores, proving the true "V-effect."

Large-scale advertisements were displayed at major landmarks in Tokyo, Osaka, and Fukuoka, and the pop-up store received a enthusiastic response, selling out as soon as reservations opened. V also achieved the highest sales on online platforms. SNS mentions also increased 322-fold, confirming an influx of global consumers. V's influence extends beyond modeling to driving brand growth and market expansion.