[소통] BTS Jin joins hands with Baek Jong-won to challenge the liquor business

BTS Jin is joining hands with Baek Jong-won, CEO of The Born Korea, to enter the liquor business.

It is known that CEO Baek and Jin became acquainted while working together on a variety show.

According to News 1 on the 11th, Yesan Doga, an agricultural corporation established through joint investment by Jin and Baek Jong-won, will be launching a distilled liquor (gin) called 'IGIN' this month.

Aigin is a traditional liquor that incorporates the characteristics of Yesan, South Chungcheong Province, Baek Jong-won's hometown. Aigin is said to be released not only as a distilled liquor but also as a ready-to-drink (RTD) liquor that uses various fruits, including Yesan apples, watermelons, and plums, which are local agricultural products.

The two people established 'Genie Lamp', an agricultural corporation headquartered in Yesan-gun, Chungcheongnam-do, in December 2022 for this business. Baek Jong-won and Jin's baby... I'm so excited.