[All] Woo Seok is still in first place

Byun Woo-seok, Lee Jun-hyeok, and Choo Young-woo, Rising Star Brand Reputation 1st Place © copyrightⓒ Newsen. Unauthorized reproduction and redistribution prohibited

Actor Byun Woo-seok topped the January Rising Star Brand Reputation Index.

According to the Korea Corporate Reputation Research Institute on January 30, Byun Woo-seok took first place in the Rising Star Brand Reputation big data analysis for January 2025. Lee Jun-hyuk and Choo Young-woo followed.

The Korea Corporate Reputation Research Institute measured the participation index, media index, communication index, and community index of star brands through consumer behavior analysis of 63,180,892 rising star brand big data measured from December 30, 2024 to January 30, 2025.

The top 30 Rising Star Brand Reputation rankings for January 2025 were analyzed to be Byun Woo-seok, Lee Jun-hyuk, Choo Young-woo, Kim Do-young, Park Ji-hyun, Day6, Vivi, Chae Soo-bin, Lee Young-ji, Stray Kids, Cha Joo-young, Lee Je-hoon, Jo Yu-ri, Go Yoon-jung, Enhypen, Baby Monster, Park Seo-jin, Kim Hye-yoon, Uhm Tae-goo, Ahn Sung-hoon, QWER, Lee Yi-kyung, Tours, Wi Ha-jun, Lee Yi-dam, Son Tae-jin, Boy Next Door, Lee Moo-jin, Kar the Garden, and Izuna.

The Byun Woo-seok brand, which ranked first in the Rising Star Brand Reputation, was analyzed to have a brand reputation index of 4,997,177, with a participation index of 620,884, a media index of 865,357, a communication index of 1,751,007, and a community index of 1,759,929.

2nd place Lee Jun-hyuk's brand was surveyed to have a brand reputation index of 4,406,892 with a participation index of 1,233,068, a media index of 1,235,322, a communication index of 1,030,509, and a community index of 907,993.

The 3rd place Choo Young-woo brand had a brand reputation index of 4,340,380 with a participation index of 1,009,279, a media index of 1,056,506, a communication index of 1,232,164, and a community index of 1,042,431.

The 4th place Kim Do-young brand was revealed to have a brand reputation index of 4,161,871 with a participation index of 715,304, a media index of 914,793, a communication index of 1,209,233, and a community index of 1,322,542.

The 5th place Park Ji-hyun brand was analyzed to have a brand reputation index of 3,560,928 with a participation index of 712,058, a media index of 898,558, a communication index of 1,011,824, and a community index of 938,489.

​Koo Chang-hwan, the director of the Korea Enterprise Reputation Research Institute, analyzed the brands, saying, "According to the results of the big data analysis of the Rising Star Brand Reputation in January 2025, the Byun Woo-seok brand ranked first. The Byun Woo-seok brand is drawing strong interest and communication from consumers in the advertising category. The Lee Jun-hyuk brand, which ranked second, increased media interest in the actor category. The Choo Young-woo brand, which ranked third, created support and expansion from various consumers in the actor category. The Kim Do-young brand, which ranked fourth, created unique issues and expansion in the sports category. The Park Ji-hyun brand, which ranked fifth, was drawing active participation from consumers in the trot singer category."

Meanwhile, the brand reputation index is an index created through brand big data analysis that finds that consumers' online habits have a great influence on brand consumption. Rising Star Brand Reputation Analysis can measure the relationship with consumers, positive and negative evaluations, media interest, and consumer interest and communication volume for the Rising Star brand. The Rising Star Brand Reputation sub-index includes category consumption weighting.

Rising Star Brand Reputation Analysis is an analysis of brands that have rapidly increased consumer interest by targeting brands that are ranked high in brand reputation in the categories of entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, sports stars, advertising models, and new idols, and analyzing their relationships with consumers through a big data reputation algorithm. Through Rising Star Brand Reputation Analysis, you can analyze brands that are growing in the interest of consumers in various categories.

Woo Seok, you are the undisputed number 1, that's amazing