[All] K-League Sanrio Collaboration! Who are the characters for each team? (ft. Pop-up schedule, location)

The K-League x Sanrio character collaboration is back in 2025! We've compiled everything from character matching for each team in Division 1 and Division 2 to the pop-up store schedule and location, and information on this year's goods at a glance.

 

The K-League x Sanrio collaboration continues this year!
All 26 clubs in the K League 1st and 2nd divisions have been matched with characters, and the pop-up store schedule has also been released, so I quickly organized it.

 

K-League Sanrio Collaboration! Who are the characters for each team? (ft. Pop-up schedule, location)

1. What’s different this year?

- Last year, only the 1st division teams participated + some 2nd division teams participated.
- By 2025, all K League 1 and K League 2 teams will have their characters assigned!
- The rumors floating around among fans are almost 100% accurate.
- I heard that some first division teams will also be wearing Sanrio collaboration uniforms.

2. View character matching for each team at a glance

 

K-League Sanrio Collaboration! Who are the characters for each team? (ft. Pop-up schedule, location)

K League 1

- Ulsan HD – Cinnamoroll
- Gangwon FC – Tiny Cham
- Kimcheon Sangmu – Tuxedo Sam
- FC Seoul – Hello Kitty
- Suwon FC – Usahana
- Pohang Steelers – Kuromi
- Jeju United – Korokorokuriring
- Gwangju FC – Pompompurin
- Daejeon Hana Citizen – Caro Caro Keropi
- Jeonbuk Hyundai – Pochaco
- Daegu FC – My Melody
- FC Anyang – My Sweet Piano

K League 2

- Chungbuk Cheongju – Little Twin Star
- Bucheon FC – Kogimyeon
- Gyeongnam FC – Osarumonkichi
- Incheon Utd – Ahirunopekl
- Seoul E-Land – Chococat
- Seongnam FC – Dear Daniel
- Jeonnam Dragons – Gudetama
- Mars FC – Mukdrimy
- Cheonan City – Bonbon Ribbon
- Gimpo FC – Marumofubiyori
- Busan I-PARK – Wish Me Mel
- Chungnam Asan – Minnanotabo
- Suwon Samsung Bluewings – Hangyo-dong
- Ansan Greeners – Humming Mint

3. Pop-up store schedule & location

K-League Sanrio Collaboration! Who are the characters for each team? (ft. Pop-up schedule, location)

- Schedule: Scheduled for April 24, 2025
- Location: Seongsu-dong, Seoul (based on rumors)
- Operating method: Expected to operate in a similar waiting line as last year

4. What kind of goods are available?

- Plush doll key ring
- Muffler
- Random photocard
- DIY embroidery patches
- Eco bag / mat / beach towel / gym bag, etc.
- My Melody 50th Anniversary Limited Edition Goods Also Planned

This time, all 26 K-League teams are participating! K-League and Sanrio Characters will continue to work together in the 2025 season

 

5. Summary of tips

- Character-specific goods are likely to sell out early.
- Pop-up store opening day requires setting an alarm + early bird strategy
- The actual goods will be sequentially released on the K League official SNS.
- It's wise to decide in advance which character you want to buy.

'Expanding the world view' K-League's infinite development, 'hip' pop-up store X 'hot' Sanrio characters join hands, 'explosion of interest'

Isn't it exciting to see cute Sanrio characters and your favorite team meet?
If you're going, go to the pop-up with a friend, take pictures, and get some goods.
Let's not miss this year and make sure to succeed!

 

 

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Comments 89
  • Profile Image
    inLlama133
    산리오 캐릭터 너무 귀엽네요
    굿즈 팔면 갖고 싶어요 
  • Profile Image
    pkRaccoon101
    케이리그와 산리오 콜라보 넘귀엽게 잘나왔네요 
    축구 좋아하는데 넘 갖고싶네요 소장각입니다
  • Profile Image
    luckycookie
    케이리그랑 산리오랑 콜라보라니 너무 귀엽네요 ㅋㅋㅋ 가끔 지나가다가 경기 보는 정도인데 괜히 굿즈 갖고싶어요
  • Profile Image
    lhJaguar635
    산리오 너무 귀여워요 축구 흥행에 도움이 되겠네요
  • Profile Image
    cjGorilla396
    작년에 이어 또 진행하나보네요? 콜라보 굿즈들 너무 귀여워요
  • Profile Image
    skdudvvv
    우와 너무 귀엽네요
    팬이 아닌데도 저건 사고싶어져요
  • Profile Image
    jkHippopotamus634
    수원 삼성 블루윙즈 – 한교동 너무 좋다 ㅜㅜㅜ
  • Profile Image
    rokpks32
    산리오 캐리터 엄청 많네요.
    좋은 정보 감사합니다 
  • Profile Image
    maChimpanzee241
    산리오 넘 귀엽네요
    굿즈 탐나네요
  • Profile Image
    이리롱
    올해도 콜라보 하는거 좋네요 ㅋㅋㅋ
    우리팀 캐릭터는 예뻐서 다행임 ㅎㅎㅎ
  • Profile Image
    꺄르르힝
    K리그 산리오 콜라보 하는군요~
    굿즈 귀여울거 같아요
  • Profile Image
    phJaguar697
    케이리그인데 일본캐릭터와 콜라보하나요
    우리나라 캐릭터랑 해도 좋을거같아요
  • Profile Image
    hjplus
    저는 산리오는 잘 몰라서 그냥 다 귀엽네요
    케이리그, 산리오 덕후라면 완전 텅장되겠는데요
  • Profile Image
    caXerus334
    산리오 캐릭터 보기만해도
    힐링되네요 너무 귀여워요
  • Profile Image
    둥다
    산리오 캐릭터들 너무귀여워요
    굿즈팔면 다음애 꼭 사고싶어요
  • Profile Image
    leCat248
    우리나라 캐릭터와 협업하면 좋았을거같아요
    우리나라캐릭터도 귀여운애들많잖아요
  • Profile Image
    doYak297
    산리오 캐릭터들 너무 귀여워요
    축구 유니폼 입히니까 귀여움 두배
  • Profile Image
    su6675000
    산리오 캐릭터가 귀엽네요.
    궂즈사러 가고 싶어지네요
  • Profile Image
    moon9356
    산리오랑 콜라보 했네요 생각지도 못했는데 귀엽네요
  • Profile Image
    dhymfbx2232
    음 콜라보했구나
    좋아하는사란들은 사겠죠