[All] Is HANA's reputation real? The truth behind her audition and her ability to "not lip-sync" - what happened when Nino appeared on the show?

A comprehensive look at the girl group HANA, due to debut in 2025. We'll provide an easy-to-understand introduction, using primary information to provide an overview of their reputation and track record, the overall picture of the "No No Girls" audition that formed the group, the members' true personalities, and even highlights of their first appearance on "Nino-san."

1. What is the reputation of HANA?

Since her official debut with "ROSE" on April 2, 2025, HANA has made a string of appearances on music TV shows, large festivals, and overseas stages, garnering praise for the quality of her performances and her commitment to "live singing." Many online comments have included comments like "CD-level consistency" and "vocal volume and expressiveness that could stand on its own as a solo artist," and it seems that producer Chanmina's emphasis on "live performances" and the group's efforts are directly linked to their reputation and track record.

2. How impressive is HANA's momentum in terms of numbers?

To objectively assess HANA's popularity, the numbers she has accumulated over a short period of time are an easy-to-understand indicator. From the initial MV release to various charts, streaming, and physical sales, she has achieved results across a wide range of categories.

🌸Achievement summary (organization of main topics)

Not only did they achieve a great record in a short period of time, but they also continued to release content after the release (different angles, different costumes, choreography videos, etc.), which has allowed them to maintain and accelerate the growth in views, which is a strong strategy.

3. What is it that appeals to viewers and fans?

If you carefully listen to the reactions of fans, you will be able to see common criteria for evaluation.

▪️Overwhelming live singing persuasiveness: Unwavering vocals and pitch even during intense dancing. The ability to impress even with a solo performance without overlapping parts.

▪️ Emotional resolution: Not only is it skillful, but it also has the theatrical expressiveness to translate the theme of the song into physical expression.

▪️ Management Presentation: Differentiated clips are posted on YouTube/SNS for the same song, keeping it fresh every time. Choreography videos, which feature long shots and fixed angles similar to practice scenes, appeal to those who want to understand the overall picture of the dance.

These three points are the catalyst that will move the product from being a hot topic among casual shoppers to being a favorite among core shoppers.

4. What has changed about Producer Chanmina's "no lip-syncing" policy?

From the audition stage, Chanmina made it clear that she would not allow her daughter to lip-sync, even after her debut. This was not just a declaration, but a statement of her values, that singing is an expression that embodies life, and it became the very reason for HANA's existence.

While the rational choice of "pre-recording to focus on dancing" has become commonplace, HANA's decision to "compete with live singing" has set her apart, and viewers are seeing it as a live experience where they can share in "this moment."

5. What kind of show was the audition "No No Girls"?

"No No Girls" (commonly known as Nonoga) is a girl group audition hosted by B-RAVE, a new agency under BMSG, with Chanmina as producer and SKY-HI as executive producer.

From the start of the recruitment process, the message was "Height, weight, and age don't matter. All we need is your voice and your life," and over 7,000 applications were received from all over the world. The final selection drew 20,000 people to K Arena Yokohama, and the massive audience of over 560,000 people simultaneously tuned in, creating a buzz. The process was made public in full on Hulu/TVer and in a digest on BMSG's official YouTube channel, and the highly transparent "storytelling" helped build a fandom even before their debut.

6. Who are the members of HANA? What are their strengths?

Although the seven members have different personalities, they all possess the ability to "compete in live singing." In particular, they have a wide variety of vocal tones, including clear high notes, husky low notes, and delicate intonation, making this a lineup that easily creates a three-dimensional sound even when singing in unison.

The contrast in vocal quality is striking, making it easy to achieve both the thickness of the main melody and the sexiness of the interjections in recordings, and in live performances it allows for greater dynamics by switching from solo to unison to harmony.

7. What should we look out for in Nino-san's first appearance?

HANA made her first variety show appearance on the May 16, 2025 broadcast. **The resolution of her "real face" on TV was dramatically increased, and her "strengths as a person" were made visible through her relationships within the group and her interactions with the MC. Contact points outside of music shows are likely to be the biggest touchpoint for casual fans, and also function as a "guide to becoming a fan before listening to their songs."** By talking in her own words about the "good and difficult things" of her group activities, she was able to further convey her philosophy of "singing with your life," which has been consistent since her audition days.

8. Summary: Why is HANA the group whose time has come?

HANA's story says "NO" to lookism and pressure to conform, and presents a new standard of winning through individuality, with skill as the prerequisite.

▪️Philosophy: Emphasis on live singing = Preserving the originality of expression

▪️Achievements: Top class in major indicators since debut

▪️Scalability: Diverse vocal qualities and dance styles allow for new ways to perform each song

▪️Story: Building trust through transparent auditions

These four points complement each other, quickly establishing a loop of buzz → track record → trust → support. HANA is a rare girl group that meets the "demands of the times."

9. Q&A: Frequently Asked Questions

Q1. Does HANA really not lip-sync?
The group's policy is "no lip-syncing," and they are known for their live singing even in performances. They use vocal techniques that prevent voices from shaking even during intense choreography, and they manage their breathing when transitioning between parts to ensure stability in pitch and volume.

Q2. Where can I watch the audition for "No No Girls"?
You can watch the edited digest on the official BMSG YouTube channel, and the full version on Hulu/TVer. You can get a sense of the scale of the final audition and follow the selection process in relatively detail.

Q3. What is HANA's strength in one word?
"A first-time experience backed by skill." The persuasive power of live singing, the sharpness of dance, and skillful social media management all combine to create a strength that allows them to continue presenting different aspects of the same song.

Q4. If you were listening to it for the first time, which one would you start with?
First, let's look at the "ROSE" music video, followed by the choreography video (long shot), followed by their performance on a music show. You'll gain a deeper understanding of the song on three levels: the world of the song, the overall formation, and the power of their live singing.

Q5. How can you tell the members apart?
Pay attention to the voice quality (clear high notes, husky low notes, delicate intonation) and the position of the part (main melody, interjections, harmony). After listening a few times, you will naturally be able to tell "whose voice it is."

Q6. What are the things we should look forward to in the future?
They have been gaining recognition at festivals both in Japan and overseas, and their next title track will expand their range of expression. Their preference for live singing is well suited to touring, and the positive reception of their live shows is likely to help propel their next breakthrough.

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