[All] [Controversy] Hikaru declares "open marriage" immediately after marrying Attack on Titan's Noah! Why did it cause such criticism?
A few months after popular YouTuber Hikaru married Attack on Titan member Noah on zero days, he declared an open marriage where cheating was OK, sparking outrage. His subscriber numbers dropped by 190,000, and he was inundated with criticism online, with people calling him "lame as hell." We'll take a closer look at the background and expert analysis.
![[Controversy] Hikaru declares "open marriage" immediately after marrying Attack on Titan's Noah! Why did it cause such criticism?](https://media.nudge-community.com/9484828?w=500&format=avif)
|
table of contents
1. The story of Hikaru and Attack on Titan's Noah's marriage 2. What is the controversial "open marriage" declaration? 3. Criticism and disappointment spread on social media 4. The sudden drop in subscriber numbers and its impact 5. Experts point out inequality 6. Differences from open marriages in the West 7. The nature of the controversy and Hikaru's future 8. Q&A: Questions about Hikaru's marriage controversy |
1. The story of Hikaru and Attack on Titan's Noah's marriage
![[Controversy] Hikaru declares "open marriage" immediately after marrying Attack on Titan's Noah! Why did it cause such criticism?](https://media.nudge-community.com/9484829?w=500&format=avif)
On May 31, 2025, Hikaru (34) announced his marriage to businessman and influencer Attack on Titan Noah (30) after zero days of dating. While fans were surprised by the decision to marry without any prior dating time, the couple received many congratulatory comments and became a hot topic. Hikaru has previously attracted attention for his bold statements and challenging projects, and the news of his marriage was well-received as a new stage in his career.
2. What is the controversial "open marriage" declaration?
![[Controversy] Hikaru declares "open marriage" immediately after marrying Attack on Titan's Noah! Why did it cause such criticism?](https://media.nudge-community.com/9484832?w=500&format=avif)
In a video posted on September 14th, Hikaru declared, "We will live in an open marriage. Cheating is OK."
Here is a summary of the key points discussed in this video:
| Content | detail |
| discussion |
Agreement reached after approximately seven hours of discussion
|
| Hikaru's Desire |
He announced his desire to "create a harem"
|
| Noah's position |
"I don't want to join that harem"
|
| Third-party intervention |
Mr. Ayada, the president of the cabaret club where Noah works, also participated in the discussion.
|
| Video conclusion |
Noah accepts, "They may not understand, but it's comfortable."
|
The sudden announcement of an open marriage just a few months after getting married was far removed from the typical image of marriage, and sparked suspicions among fans and viewers that it was a "flame marketing tactic."
3. Criticism and disappointment spread on social media
After the video was released, social media was flooded with criticism.
👤 "Seven hours of discussion is more like brainwashing than persuasion."
👤 "Noah's smile has disappeared."
👤 "I say I live my own life, but I'm too influenced by others."
👤 "Have you forgotten that I once lectured Aosasa, saying that it's uncool to play around with women even though you have a wife?"
In particular, Hikaru himself made a cold comment to his fans in the comments section, saying, "If you feel sorry for him, then get out of here," which only exacerbated the sense of disappointment.
4. The sudden drop in subscriber numbers and its impact
Before the controversy, the number of registered users was about 5.07 million. However, after the incident, about 190,000 people left the account within just three days.
| date | Number of subscribers | Increase/decrease |
| September 14th (before the video was released) | Approximately 5.07 million people | - |
| September 17, AM | Approximately 4.88 million people | ▲190,000 people |
Hikaru himself said, "This is the biggest uproar since the Value incident," and revealed, "The hardest thing is seeing the fans who truly supported me from the bottom of their hearts leave me."
5. Experts point out inequality
Hiromi Ikeuchi, a commentator on marriage and family issues, analyzed the situation as follows:
▪️Open marriage is not an institutionalized practice in Japan, and is culturally difficult to accept.
▪️Hikaru said that his cheating was OK, but he treated Noah's frequent visits to host clubs in the same way.
▪️The statement, "It's my privilege to cheat," made me feel the inequality in relationships between men and women.
In other words, the core of the controversy was not just the differences in systems and culture, but also the fact that Hikaru's own values were considered to be "unequal."
6. Differences from open marriages in the West
![[Controversy] Hikaru declares "open marriage" immediately after marrying Attack on Titan's Noah! Why did it cause such criticism?](https://media.nudge-community.com/9484833?w=500&format=avif)
In Europe and the United States, open marriages are often agreed upon as a "painful choice" by couples who have been married for 10 years or more to avoid a lack of sex or a deterioration in their relationship.
Meanwhile, Hikaru and Noah have only been married for a few months. The fact that they declared that cheating was OK while still in their honeymoon period led to people perceiving it as "staged" and "flaming marketing."
7. The nature of the controversy and Hikaru's future
This controversy was criticized not as mere gossip but as a "lack of sincerity."
▪️ Showing contradictory behavior to fans
▪️Being seen as not being considerate to your partner's true feelings
▪️An attitude that silences critical opinions
Hikaru says he will "make a comeback through his own abilities," but what will be required from now on is not "flaming power" but rebuilding trust.
8. Q&A: Questions about Hikaru's marriage controversy
Q1. Is there a possibility that Hikaru and Noah will get divorced?
There has been no talk of divorce at this time. However, many have pointed out that Noah's facial expressions are unnatural, and many fans are of the opinion that "they should get divorced."
Q2. Are open marriages allowed in Japan?
Japan is a legally monogamous country. There is no such thing as an open marriage system; marriage is merely a private agreement.
Q3. Why has the number of subscribers decreased so much?
It is believed that a combination of factors played a role: "inconsistent words and actions while espousing freedom," "statements that alienate fans," and "disloyalty to Noah."
Q4. Will Hikaru be able to make a comeback in the future?
There is a possibility that the controversy will be turned into content, but what fans want is "sincerity" rather than "provocation." How they act from now on will be key.
![[Controversy] Hikaru declares "open marriage" immediately after marrying Attack on Titan's Noah! Why did it cause such criticism?](https://media.nudge-community.com/9484834?w=500&format=avif)
👉 The key point of this controversy is that it was perceived as "a contradictory self-presentation" rather than as an indication of the diversity of views on marriage.
.
.
.
.
.
.
🔥Other interesting articles recommended for you