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[All] [Photos] Yamagata Kura Sushi Fire | Who is the high school girl at the South Building store? The name of the culprit identified and the shocking outcome!
A high school girl was caught touching sushi and eating a soy sauce dispenser at the Kura Sushi South Branch in Yamagata City. The incident sparked outrage on social media, sparking discussions about identifying the perpetrator and reporting them to the police. Comparing it to past Sushiro incidents, we'll thoroughly explain the potential for compensation and legal punishment, as well as the dangers of online lynching.
table of contents 1. The shocking nuisance that occurred at Yamagata Kura Sushi
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1. The shocking nuisance that occurred at Yamagata Kura Sushi
In October 2025, a video taken at Kura Sushi in Minamikan, Yamagata City, went viral on social media. It showed high school girls in uniform touching sushi with their bare hands as it passed down the conveyor belt, and drinking soy sauce directly from a shared soy sauce dispenser. This behavior was called "hygienic terrorism" and quickly sparked outrage. The restaurant was forced to close and undergo cleaning, and the incident was reported nationwide.
2. The content and psychological background of the video that spread on social media
The video was short, just a few seconds long, but the content was shocking. The high school girl was seen repeatedly stroking the toppings of the sushi with her fingers and licking the soy sauce dispenser while laughing, and the cameraman's voice could be heard saying, "Stop it," along with laughter.
Psychologically, the motivations are believed to be a desire for recognition and a laugh among friends, and this is a typical example of how the temptation to go viral on social media can lead to a loss of morals.
3. Why was the South Building of Kura Sushi identified?
The store was identified after internet users analyzed the video and found that the table arrangement, lighting, and wallpaper color matched those of the Kura Sushi Yamagata Minamikan branch.
Furthermore, the rumor was confirmed as fact when a statement released on Kura Sushi's official website on October 14th clearly stated that the store was the "Yamagata Minamikan store."
4. Who is the high school girl? The credibility of online identification
The perpetrator's real name, school, address, etc. have been spread on social media, and there are also posts claiming to have been identified through BeReal or Instagram. However, much of this information is of unknown veracity, and spreading it without evidence poses the risk of being considered defamatory.
There have been many cases in the past where unrelated people have been mistakenly exposed as "misidentified," and such cases could result in severe legal penalties.
5. Kura Sushi's official response and crisis management
Kura Sushi announced that "the perpetrator has already been identified and we are working with the police to respond."
At the same time, all products in the affected stores were disposed of, fixtures were replaced, and the stores were thoroughly disinfected.
In addition, the company has further strengthened its nuisance detection system using AI surveillance cameras and has made clear measures to prevent recurrence.
This swift response to the crisis has been praised as a model for many food and beverage companies.
6. How much compensation will be paid? Comparison with past cases
In the past Sushiro incident, the boy who caused the nuisance was sued for approximately 67 million yen in damages, which became a hot topic.
In this Kura Sushi incident, the scope of the damage is wide, and damage claims are expected to exceed 10 million yen.
Damage item | Content | Estimated amount |
Disposal of products and equipment | All soy sauce dispensers, sushi containers, etc. replaced | Approximately 1 to 2 million yen |
Disinfection, cleaning, and labor costs | Employee overtime and cleaning contractor fees | Approximately 1.5 million yen |
Lost sales | Losses due to a decrease in customers and loss of credibility | Approximately 3 to 4 million yen |
Brand damage | Loss of credibility, stock prices, and public relations measures | Approximately 3 million yen |
total | Up to 10 million yen | - |
7. The danger of slander and online lynching on social media
After the incident, posts asking "Who is the culprit?" spread explosively, and even the names of the school and the temple where the victim lived were exposed. However, disclosing the personal information of minors is illegal.
Even if the allegations are true, they constitute defamation unless they affect the public interest. In the case of false identification, the perpetrator will be held liable under both criminal and civil laws.
8. Dispositions under the Juvenile Law and Parental Civil Liability
If the high school girl who committed the nuisance is under 18 years of age, the Juvenile Law will apply.
After being referred to family court, the offender may be placed on probation or sent to a juvenile detention center.
In addition, in accordance with Article 714 of the Civil Code, there are many cases in which parents, who have a duty of supervision, are liable for damages.
In the worst case scenario, families will have to shoulder a burden of hundreds of thousands of yen.
9. Social background behind repeated nuisance behavior
It's only been two years since the Sushiro incident. Why would something similar happen again?
Experts point out that the **buzz supremacy** of social media is numbing young people's sense of ethics.
The normalcy bias of "I won't get caught" or "I won't get found out" and the desire for recognition to "attract attention" create a psychology that disregards social taboos.
10. Information literacy issues for the smartphone generation
For a generation for whom smartphones are commonplace, posting on social media is an extension of everyday life.
However, once a post is shared, it will remain forever as a "digital tattoo."
If a search for your name during university entrance exams or job hunting reveals a past incident, you risk permanently damaging your future career prospects and credibility.
It is urgent to strengthen information literacy education in educational settings.
11. Online public opinion reactions and social impact
The following comments can be seen on social media:
👤 "Kura Sushi is not at fault, they should be sued thoroughly."
👤 "I can't go to conveyor belt sushi restaurants anymore"
👤 "Online lynching is going too far"
👤 "Parental Education Issues"
https://x.com/korekore19/status/1976934738121441568
In some cases, secondary damage has occurred, such as spam comments on store reviews and phone calls to unrelated schools. When a sense of justice gets out of control, a structural problem is emerging that further increases the number of victims.
12. Q&A: Answers to frequently asked questions
Q1. Has the high school girl who committed the crime really been identified?
→ Kura Sushi has announced that the perpetrators have been identified, but the authenticity of the real names circulating in the public has not been confirmed. Some of the information also contains false information.
Q2. Is the police involved?
→ Yes. We have officially consulted with the local police and are currently investigating the matter on suspicion of fraudulent obstruction of business.
Q3. Is the damages really over 10 million yen?
→ In a past incident involving Sushiro, a bill was filed for 67 million yen, and it is expected that Kura Sushi will also be billed for several million to over 10 million yen, including the disposal of equipment and reduced sales.
Q4. Is it a crime to share specific information on social media?
→ Yes. You may be charged with defamation or invasion of privacy. It is especially prohibited for minors to spread information.
Q5. Are criminal penalties lighter for minors?
→ They are protected under the Juvenile Law, but if they are judged to be "vicious" or "unrepentant," they may be sent to a juvenile detention center.
13. Summary: Careless posts can destroy the future
The nuisance that occurred at Kura Sushi in Yamagata is a serious incident that cannot be dismissed as mere youthful indiscretion.
A momentary post can have an impact on families, schools, and communities.
"A few seconds of video can change your life" This brought home to me the reality that...
Kura Sushi is taking a firm stance to restore trust,
What is really being questioned is the awareness of each and every one of us who use social media.
"Taking a breath before spreading information" is perhaps the minimum etiquette for living in this day and age.
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