We've compiled everything from the age, education, and husband of London Bagel Museum CEO Lee Hyo-jeong, to the controversy surrounding her death from overwork, the brand's growth process, and the reason for her Instagram account going private.

 

 

1. Summary of the London Bagel Museum Overwork Death Controversy

 

October 2025, A 20-year-old employee at the London Bagel Museum's Incheon branch died from overwork. An incident occurred.
The employee was alleged to have worked more than 80 hours a week. Done,

The bereaved family is in the process of filing an industrial accident compensation claim, claiming that “the company did not submit working hour data.” no see.

 

Afterwards, there was a series of Runbemu in the online community. A former employee of the cafe "Layered" exposes his actions. This has caused controversy.
In this article “Even in the heatwave, the air conditioner was broken, and they didn’t even want to give me unemployment benefits.

He said he was burnt out and went to rest, but then he went crazy.” etc. Testimony pointing out poor working conditions This is included.

 

👉 Go straight to the summary of the Runbemu overwork death incident!

 

As the controversy spread, Runbemu CEO Lee Hyo-jung changed her Instagram to private and has not released an official statement.

 

 

 

2. Lee Hyo-jeong's Profile - Education, Age, Husband

 

Lee Hyo-jeong Founder and Brand Director of the London Bagel Museum as, Born in 1973 was known as.

official Academic information is not disclosed no see.

 

He developed his business sense by running the fashion community 'Al Style' and the shopping mall 'Love and Hate'.
Since 2017, he has transitioned into the restaurant business and has successfully launched 'Cafe Layered', 'High Waist', and 'London Bagel Museum'.

 

 

also After marrying CEO Lee Min-wook, who is 7 years younger than her, they started co-managing the business. , and continued
The two men resigned from their positions as directors of LBM (Lunbemu operator) in 2024. I did it.
Currently, Lee Hyo-jeong is still active as CBO (Chief Brand Officer), responsible for branding and overseas expansion.

 

 

 

3. The brand history created by Ryo — from Layered to Runbemu

📍 Cafe Layered (2017)

The beginning of the 'Instagrammable cafe' trend, showcasing British cakes and scones in a display-style format.

 

📍 High Waist (2018) 

Going Viral with Animal Cakes, Expanding the Brand's Worldview

 

📍 London Bagel Museum (2021) 

Starting with the first Anguk branch, waiting syndrome, The main character who created Korean bagel culture

 

📍 Artist Complex Bakery (2024~) 

New clothing and bakery brands launched after LBM's resignation

 

The concept of 'translating the artist's philosophy and lifestyle into products' is attracting attention.

 

 

 

4. Controversy over the sale of Runbemu and its corporate value

 

2024, Runbemu operator LBM's stake is being sold to private equity fund JKL Partners.

The company's value is estimated at 300 billion won. There was a report that it was done.

 

However, the industry has pointed out that it is “overvalued compared to the average value of F&B”.
There are conflicting opinions regarding the projected sales of 80 billion won by 2025, with some saying it is sufficiently reasonable.

 

CEO Lee Hyo-jeong and her husband continued to serve as the brand's CBO and branding advisor even after the sale.
We are continuing our ‘overseas expansion strategy.’

 

 

 

5. SNS, Books, and Interviews — "Ryo's Thoughtless Thoughts"

 

Lee Hyo-jung has built a fan base by sharing her daily life and branding philosophy on Instagram.

After that, I compiled an Instagram post Published the essay "Ryo's Thoughtless Thoughts" ,

“Observe yourself endlessly, repeat yourself, and be confident.” is a message that draws attention I received it.

 

On YouTube and in interviews, he emphasizes “repeated confidence in oneself and creativity.”
He revealed his philosophy of 'expressing all elements of the brand (interior, menu, copy, clothing) in my own language.'

However, following the recent labor and management controversy, his SNS activities have been halted as his Instagram account has been made private.

 

 

 

✅ Summary 📍 Issue: Runbemu Incheon branch employee suspected of overwork death + former Layered employee's revelations 👩‍💼 Characters: Lee Hyo-jeong (Ryo, born 1973) / Education not disclosed / Husband Lee Min-wook 💼 Brand: Layered → High Waist → Run Bemu → Artist Complex 💰 For sale: Partial sale to JKL Partners, corporate value approximately KRW 300 billion 📱 SNS: Instagram account goes private, book "Ryo's Thoughtless Thoughts" published

 

 

 

 

 

FAQ

Q1. What is the controversy surrounding the London Bagel Museum's death from overwork?
A. The working environment became a subject of controversy after an employee at the Incheon branch died from overwork, and the bereaved family filed for industrial accident compensation.

 

Q2. What is CEO Lee Hyo-jeong's age and educational background?
A. Born in 1973, he is 51 years old and his academic background has not been disclosed.

 

Q3. Is it true that Runbemu is being sold?

A. Yes, LBM was sold to a private equity fund, and its corporate value is estimated at approximately 300 billion won.

 

Q4. Why was Instagram changed to private?
A. It was reported that the CEO changed his Instagram account to private shortly after the controversy over death from overwork and internal whistleblowing grew.

 

 

 

 

 

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