[All] Why did NewJeans announce their return at a different time? The real reason behind the return of the full five-member group

Why did NewJeans announce their return in a split manner, with two members coming first and three later? We comprehensively analyze the reasons behind the different announcement times for Hyelin, Haein, Minzy, Hani, and Daniel from legal, psychological, and practical perspectives. We also provide a detailed summary of key points leading up to the full group's return, including the ruling that their exclusive contract was valid, the provisional injunction, their parents' wishes, and the deadline for appeal.

 

 

table of contents 1. Reasons for different timing of return announcements 2. The structure of exclusive contracts and provisional dispositions that forced artists to return 3. Background and psychological impact of the advance announcement of Helin Hein 4. Timeline from notice of termination to full recovery 5. Practical issues remaining after reinstatement (settlement, penalty fees, branding) 6. Market Impact: Fandom, Advertising, and Chart Outlook 7. Q&A: Key questions about NewJeans' return

 

1. The decisive reason for the discrepancy in the announcement timing

 

Although all five members of NewJeans ultimately came to the same conclusion of "returning to ADOR," the timing and method of the announcement were different: "Hyelin Haein (ADOR official) → Minzy, Hani, and Daniel (statement from law firm)," leaving many questions unanswered. This phenomenon is not simply a communication issue, but the result of a complex interplay of legal pressure, parental wishes, and a lack of real-time coordination.

 

First, the deadline for appealing the first-instance ruling was midnight on November 13th, and ADOR announced Hyelin and Haein's intention to return first, on the 12th. This was a strategic decision to send a message to the market, fandom, and industry that they would "respect the ruling → maintain their contracts." However, Minzy, Hani, and Daniel explained, "One of our members was in Antarctica, which delayed communication, and we were unable to receive a response from ADOR, so we were forced to make a separate announcement." In other words, there were both physical factors and delays in internal coordination occurring simultaneously, and with the legal deadline approaching, it was impossible to postpone the announcement.

 

 

 

 

2. The structure of exclusive contracts and provisional dispositions that forced artists to return

 

The decision for all five members to return was largely influenced by the court's first-instance ruling and provisional injunction. The court clearly recognized the validity of the exclusive contract, stating that "conflict or public opinion alone is not grounds for contract termination." Furthermore, it concluded that there was no clause stating that "a specific person (former CEO Min Hee-jin) must be in charge of management," and that ADOR's management functions could not be said to have been lost.

 

Of particular importance here was the granting of the provisional injunction, which completely prohibited independent activities. A provisional injunction has the effect of prohibiting independent contracts and activities even before the judgment is finalized, and violations may result in indirect enforcement (such as fines). Because ADOR also owns the "NewJeans" name and trademark, it would be practically difficult to operate under a different name, effectively closing the door to independent activities.

 

Summary of the core points of exclusive contracts and provisional measures

classification	Court decision	meaning
Exclusive contract valid	The contract remains the same	Cancellation is not permitted
No breach of trust recognized	Conflict and public opinion battles are not grounds for lifting restrictions	Lack of legal basis
Denial of dependence on a specific person	No clause requiring Min Hee-jin	ADOR's functionality will be maintained.
Provisional injunction granted	Independent activities prohibited	Independent activity is not possible
Indirect coercion	Financial sanctions in case of violation	Strong binding force

 

 

 

3. Internal pressure and psychological changes caused by Hyerin Hein's "pre-announcement"

 

Hyelin and Haein's early announcements were not simply a premature decision. Hyelin, in particular, was at the center of the division, including her father's opposition and a lawsuit over custody adjustment. However, after custody was transferred to her mother, she chose to return to ADOR. This decision had a psychological impact on the other members. It is analyzed that the pressure of the situation of "two members returning, three members leaving?", the shift in fandom opinion, and the possibility of the group being divided all accelerated the three members' decision-making.

 

 

 

 

4. Overall timeline: Notice of termination → Judgment → Provisional injunction → Announcement of reinstatement

NewJeans' return wasn't a one-off decision, but rather the culmination of a series of events that unfolded over the course of about a year.

Summary of the timeline

November 2024: Notice of exclusive contract termination

▪️2024–2025: Conflict between ADOR and Min Hee-jin intensifies

▪️October 2025: First trial rules exclusive contract valid

▪️October-November 2025: Provisional injunction banning independent activities granted

November 12, 2025: Hye-rin and Hye-in announce their return

▪️ 1 hour later on the same day: Minzy, Hani and Daniel make a separate announcement

November 13, 2025: Report confirms that all five members will return

 

 

 

 

5. Practical issues remaining after returning to work

 

Once the exclusive contract dispute is over, it will be necessary to reconfirm the settlement, consider compensation and penalties, restructure advertising contracts, and restructure brand and trademark management. However, the "full return" approach is expected to minimize legal friction and facilitate practical adjustments. ADOR is likely to use the return of all members as a basis for redistributing production and production duties.

 

 

 

 

6. Market Outlook: Fandom Reunites, Advertising Restarts, Chart Influence Recovers

 

The impact of NewJeans' return is expected to spread immediately to the market. The fandom, which has been exhausted by the division, is likely to reunite with the group's return as a whole. With legal risks now resolved, advertising and brand collaborations are also expected to resume. Chart performance will likely fluctuate significantly depending on the quality of the new song and the intensity of global promotion.

 

 

 

 

7. Q&A: 6 Key Questions About NewJeans' Return

Q1. Why were the announcements split into two periods?
A. This was due to a combination of factors including the pressure of the appeal deadline, delays in communication due to being overseas, and a lack of real-time coordination with ADOR.

 

 

Q2. Why didn't the members file an appeal?
A. Because the first instance ruling and the provisional injunction all accepted ADOR's claims, the legal chances of winning were extremely low.

 

 

Q3. Was it really impossible to do things independently?
A. It was almost impossible. The ruling that my exclusive contract was valid and the provisional injunction completely prohibited me from signing any independent contracts or engaging in any activities.

 

 

Q4. Why did Helin Hein announce it first?
A. The reasons cited are the completion of custody arrangements, a change in the family's wishes, and the early termination of consultations with ADOR.

 

 

Q5. Can't we use the name "NewJeans" freely?
A. No. ADOR owns the name and trademark rights, so it is essentially impossible to use it for independent activities.

 

 

Q6. When will you be making a comeback?
A. After internal adjustments and schedule reorganization, it is predicted that a comeback will be possible as early as the first half of next year.

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