[All] [2025 Latest] Is A-chan's Yoshida Yukihiro's marriage partner really an "ordinary man"? What is the truth after 15 years?

Was Perfume member A-chan's husband really just an ordinary man? It's been revealed that he is in fact Yoshida Yukihiro, the fourth-generation president of Yoshida & Co., Ltd., and it's become a hot topic. We'll take a closer look at what brought the two together, including their long friendship, their 15-year bond, the behind-the-scenes story of their collaboration, their reconnection after reports of their breakup, and the timing before their hiatus.

 

 

table of contents   1. A-chan's marriage announcement and the background to her use of the term "ordinary man" 2. The identity of her spouse: Yoshida Yukihiro, the fourth-generation president of Yoshida & Co., Ltd. 3. The 15-year bond that connected the two and the distance that their collaboration created 4. The reason they were called "fans" and their true relationship 5. Why they got married just a few months after their breakup was reported 6. Yoshida Yukihiro's profile, educational background, and family history 7. The characteristics and history of Yoshida & Co., Ltd. 8. The Red and White Song Battle symbolizes the couple's "new beginning" 9. Frequently Asked Questions (Q&A)

 

1. A-chan's marriage announcement and the background to her use of the term "ordinary man"

 

On November 11, 2025, Perfume's A-chan announced her marriage via her social media. In the post, she described her husband as "an ordinary man" and "a fan who supports Perfume," which quickly became a hot topic on social media. In the entertainment industry, the term "not a celebrity" is often used to mean "an ordinary person," so at first, no one knew who he was. However, a few days later, it was revealed that the "ordinary man" in question was actually the fourth-generation president of Yoshida & Co., a long-established brand that represents Japan. With this fact becoming public, questions about why he was described as an "ordinary man" only grew stronger.

 

 

 

 

2. The identity of her spouse: Yoshida Yukihiro, the fourth-generation president of Yoshida & Co., Ltd.

 

It was revealed during the interview that A-chan's husband is Yoshida Yukihiro, the fourth-generation president of Yoshida & Co. (PORTER). After graduating from Keio University, he studied bag manufacturing in Italy, and after returning to Japan, he worked in many departments, including quality control and product planning, supporting the company's foundation. In 2020, he became president at the young age of 36, and has a track record of further expanding sales.

He is said to look like Koji Yamamoto, and is known for his tall stature, calm demeanor, and honest attitude that respects artisan culture.

 

 

 

 

3. The 15-year bond that connected the two and the distance that their collaboration created

 

A-chan and Yoshida's relationship was by no means a sudden one. The members of Perfume have been using PORTER bags since their debut, so their connection with the brand was a natural one. Their relationship particularly deepened during a collaboration project to celebrate the 15th anniversary of their fan club in 2023. The three members actively participated in everything from selecting fabrics to color combinations, and also held repeated meetings with Yoshida's side. It's said that their interactions in the workshop, where the smell of leather wafts through the air, and on-site, where the sound of sewing machine needles piercing fabric reverberates, fostered a relationship of trust that went beyond work. It was only natural that these experiences would lead to the warm feelings that would blossom in their long-standing friendship.

 

 

 

 

4. The reason they were called "fans" and their true relationship

 

In her marriage announcement, A-chan described her partner as her "Best Friend" and "a fan who wholeheartedly supports Perfume." These words don't simply mean "marrying a fan," but rather are expressions used precisely because, through their long relationship, they deeply understand the importance of Perfume and its activities. Yoshida has offered love advice in the past and has supported A-chan in her personal life as well. The two have spent a long time together as friends and work partners, so it could be said that their marriage was a natural progression.

 

 

 

 

5. Why they got married just a few months after their breakup was reported

 

In October 2025, it was reported that A-chan had broken up with a previous boyfriend. Because their marriage came shortly after that, some people thought it was a quick marriage. However, in reality, A-chan and Yoshida had been friends for over 15 years, and had built trust over time. The fact that they had grown closer again and decided to get married coincided with the timing of Perfume's hectic schedule settling down in 2025, when the members went on a hiatus known as "cold sleep." It was likely a natural decision made at a turning point in their lives.

 

 

 

 

6. Yoshida Yukihiro's profile, educational background, and family history

Below is a table summarizing basic information about Yoshida Yukihiro.

 

item	Content
name	Yukihiro Yoshida
age	41 years old (born in 1984)
height	Approximately 190cm
Birthplace	Tokyo
Highest level of education	Keio University
Career	After studying bag making in Italy, he returned to Japan and joined Yoshida & Co., Ltd.
Appointment	In 2020, at the age of 36, he became the fourth president.
Features	Similar to Koji Yamamoto, honesty and respect for artisan culture
family lineage	4th generation of PORTER founding family

 

 

 

7. The characteristics and history of Yoshida & Co., Ltd.

Yoshida & Co., Ltd. (PORTER) is a long-established brand founded in 1935, and has continued to focus on domestic production based on the philosophy of "putting your heart and soul into every stitch." PORTER bags are characterized by their lightweight, durable nylon material and timeless designs that are timeless, garnering widespread support not only in Japan but overseas. Since Yoshida became president, the company has been proactively promoting digital transformation, fostering new brands, and developing environmentally friendly materials while preserving its traditions. The "TANKER" series, which uses plant-based nylon, in particular, has attracted attention within the industry. Expectations are high for the company to continue expanding into the global market while preserving its domestic production techniques.

 

 

 

 

8. The Red and White Song Battle symbolizes the couple's "new beginning"

 

Perfume will be going on hiatus at the end of the year, so the New Year's Eve Kohaku Uta Gassen will mark a turning point for them. For A-chan, Kohaku will mark a turning point as an artist, as well as a symbolic stage for her to embark on a new life. In the final moments, as the gorgeous lights go down, fans will likely see the three members and A-chan embarking on a new chapter in her life. The big changes of marriage and hiatus were a natural progression for A-chan, and could be seen as preparation for the future.

 

 

 

 

9. Frequently Asked Questions (Q&A)

Q1. Why was he introduced as an "ordinary man"?
This is because in the entertainment industry, it is customary to refer to "people who are not celebrities" collectively as "ordinary men."

 

 

Q2. Were you really a fan?
I don't mean just being a fan, but rather being someone who has understood and deeply supported Perfume's activities over the course of a long friendship.

 

 

Q3. Was it a quick marriage?
Although it was shortly after reports of their breakup, the marriage was based on a friendship spanning more than 15 years, so it is believed that it was not a sudden one.

 

 

Q4. Why did the distance between you become shorter?
The collaboration in 2023 led to more meetings, and the relationship naturally deepened as the craftsmen spent more time together at their work sites.

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