[All] [2025 Latest] Is A-chan's husband, Yukihiro Yoshida's career really that impressive? A complete analysis of the real reason he graduated from Keio University

We've thoroughly investigated the academic background and career of Yoshida & Co.'s fourth-generation president, Yukihiro Yoshida (41). We'll delve deep into the details, based on reliable information, including why he's known as a "true Keio boy" as a Keio University graduate, the specialized skills he acquired while studying abroad in Italy, his achievements in evolving PORTER into a modern brand, and even his true personality, which gained attention after his marriage to A-chan.

 

 

table of contents 1. Yoshida Yukihiro Profile | Height, Age, Educational Background, Family Background 2. Is Yoshida Yukihiro truly a “Keio University”? From kindergarten to university 3. Why did you choose to study in Italy? What did you learn at the vocational school? 4. His career from joining the company at age 29 to becoming president at age 36 5. What kind of company is Yoshida & Co.? 6. When did you and Ah-chan get married? How did you meet? 7. Q&A | Frequently Asked Questions 8. Summary

 

1. Yoshida Yukihiro Profile | Height, Age, University, and Family Background

 

Yukihiro Yoshida was born in Tokyo in 1984. He will be 41 years old in 2025. He is tall and exudes a calm demeanor. He is often described as resembling Koji Yamamoto, and is often described in fashion-related interviews as a "president with a strong presence." After graduating from Keio University's Faculty of Business and Commerce, he traveled to Italy to study specialized bag manufacturing techniques. After returning to Japan, he joined Yoshida & Co., Ltd. as the fourth generation of the founding family. After gaining a deeper understanding of the workplace and working in many departments, he became Representative Director and President at the age of 36.

 

The basic information is summarized in the table below.

 

item	Content
year of birth	1984
age	Age 41 (2025)
Birthplace	Tokyo
height	Approximately 190cm
Highest level of education	Keio University, Faculty of Business and Commerce
Study abroad	Italian bag school
Current position	Yoshida Co., Ltd. 4th generation president
family background	Yoshida Bag Founding Family
Personal life	November 2025: Marriage with Perfume member A-chan

 

This background alone shows that he is a man with a solid foundation for carrying on tradition while also creating new value.

 

 

 

 

2. Did Yoshida Yukihiro attend Keio University? His academic background from kindergarten to university

 

Regarding Yoshida Yukihiro's educational background, based on testimony from multiple people involved and information from the high society and Mita-kai network, it is believed that he followed the so-called "Keio Integrated Education," starting from kindergarten, then going on to Keio High School, and finally Keio University. His father, former president Yoshida Teruyuki, also graduated from the Faculty of Business at Keio University, and given that the founding family has had deep ties to Keio for generations, it is quite natural that he followed this integrated course.

 

Keio University is one of Japan's leading private universities, and its faculties of commerce, law, and economics are known for being highly competitive, with academic ability scores of around 70. Its alumni span a wide range of fields, from politics and business to media, sports, and entertainment, and the powerful Mita-kai network has fostered close ties between them. Yoshida Yukihiro's involvement in this network from his student days must have been a major advantage in his later career as a corporate manager.

 

It is also said that he advanced from high school to university through internal transfer, which shows that the description of him as a "true Keio boy" who grew up in the heart of Keio culture from an early age is not an exaggeration.

 

 

 

3. Reasons for studying in Italy and what I learned at the vocational school

 

After graduating from Keio University, Yoshida Yukihiro, encouraged by his father, chose not to simply join the family business but to first go abroad and learn bag making in earnest. He headed to Italy. Milan and Florence are home to world-class leather techniques and artisan culture, and there are several schools where you can specialize in fashion and leather techniques, such as Arsutoria School, Accademia Riaci, and SCHOLA Academy.

 

Although no clear information has been released about which school she attended, at the Italian vocational school, she was able to learn from scratch the processes directly linked to practical work, such as material knowledge, sewing techniques, pattern making, design, dyeing, etc. During her time there, she is said to have come into contact with the logic behind bag manufacturing and European workshop culture, gaining a new perspective on manufacturing.

 

This experience later played a major role in Yoshida & Co.'s product development, which combined traditional values ​​with modern design sensibilities.

 

 

 

 

4. Joining Yoshida & Co. at age 29 and becoming president at age 36

Yoshida Yukihiro returned to Japan at the age of 29 and officially joined Yoshida & Co., Ltd. This was relatively late for the fourth generation of the founding family, but it is said that the reason for this was his father's educational policy that he should "gain experience in the outside world."

 

After joining the company, rather than being given special treatment and promoted directly to a management position, he gained experience through a "work-from-the-job" approach, working in almost every department, including the manufacturing site, quality control, product planning, sales department, and store operations. Through this process, he was able to gain a deep understanding of the overall picture necessary for running a company, including the skills of artisans at the core of manufacturing, customer reactions, sales floor issues, and product distribution systems.

 

As a result, he became the fourth president at the young age of 36. Since taking office, he has continued to implement reforms that set new directions while preserving tradition, such as strengthening the e-commerce site, promoting digital transformation, cultivating the next-generation brand "POTR," and strengthening overseas expansion.

 

 

 

 

5. What kind of company is Yoshida & Co.?

Yoshida & Co., Ltd. (official name: Yoshida Co., Ltd.) is a long-established bag manufacturer founded in 1935. The company has maintained its philosophy of "putting its heart and soul into every stitch" since its founding, and has maintained the stance of completing all processes, from planning to cutting, sewing, and finishing, in its domestic factories.

 

PORTER was founded in 1962 and has since become a national brand integrated into the Japanese lifestyle for over 60 years. There are many reasons why it has earned the trust of consumers, including its high durability, simple and streamlined design, and support for long-term use through repair services.

 

Furthermore, the brand's iconic black and orange tag and the texture of the nylon fabric are accepted by a wide range of generations regardless of the era, and are supported as classic items that are not affected by trends.

 

Since Yoshida Yukihiro became president, the company has accelerated improvements to its e-commerce system, the launch of new lines, and measures to expand its customer base, and continues to increase its corporate value by incorporating modern ideas into its management despite being a traditional industry.

 

 

 

 

6. When will you marry Ah-chan? The process from meeting to marriage

 

In November 2025, the announcement of his marriage to Perfume's A-chan (Nishiwaki Ayaka) was made, instantly creating a buzz in the news and on social media. Initially, it was only announced that he was marrying an ordinary man, but it was later revealed that his partner was Yoshida Yukihiro, the fourth-generation president of Yoshida & Co., which was met with great surprise.

 

The two met at a dinner party through a mutual acquaintance, and over the course of a long period of friendship, they gradually grew closer. Their collaboration with Yoshida & Co.'s "PORTER" for Perfume's 15th anniversary project sparked a connection in the professional world. Rumor has it that A-chan is a lover of PORTER items, and some believe their conversation naturally developed through the brand.

 

One of A-chan's most memorable comments was, "I was lucky to meet someone who allowed me to be myself." Given that she is in the glamorous world of showbiz, the fact that she found such a calm and sincere partner was warmly received by many people.

 

 

 

 

7. Q&A | Frequently Asked Questions

Q1. How much is your annual income?
Although the amount has not been made public, given that he is the president of a long-established company and the founding family, it is estimated to be in the range of several tens of millions to 100 million yen.

 

 

Q2. Is it really a Keio-integrated system?
There are multiple reports that he attended Keio from kindergarten to university, and this is considered almost certain.

 

 

Q3. What is your personality like?
He is often described as modest, honest, hands-on, and someone who values ​​the trust he builds with his craftsmen.

 

 

Q4. What is your family background?
He is the fourth generation of the founding family and is part of a prestigious family that has inherited the traditional family business.

 

 

 

 

 

8. Summary

After graduating from Keio University and studying specialized skills in Italy, Yukihiro Yoshida moved through many departments at Yoshida & Co. to gain a deep understanding of the company's operations. Armed with this experience, he became the fourth president at the young age of 36, and continues to implement innovative reforms while preserving tradition. In 2025, he announced his marriage to Perfume member A-chan, drawing widespread attention.

 

Yoshida & Co.'s attitude of respecting artisan culture while also striving to evolve the company to meet modern needs will likely be one of the reasons why the company will continue to be a "standard brand for Japanese people."

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