[2025 Edition] Who is your favorite female announcer? The top spot this year is taken by a surprising person!

The 2025 "Favorite Female Announcer Ranking" has finally been announced. Mako Tamura achieved her second consecutive victory, and an unprecedented result saw four TBS announcers make it into the top 10. We've compiled a comprehensive summary of this year's ranking changes, reasons for support, and real audience feedback.

table of contents

1. Who will be No. 1 this year? A complete summary of the 2025 rankings

2. Why is TBS so strong? Trend analysis of the TOP 10

3. Explanation of the appeal of the announcers who made it into the rankings

4. What were the “recommended points” that caught the viewers’ attention?

5. Survey Overview and Rankings Show Changes in the Television Industry

6. Q&A | Answers to frequently asked questions

1. Who will be No. 1 this year? A complete summary of the 2025 rankings

The person who attracted the most attention in the 2025 "Favorite Female Announcer Ranking" was TBS announcer Mako Tamura, who took the top spot for the second year in a row. Since her first appearance in 2022, she has established herself as a top announcer in just a few years, and this year she has proven the strength of her popularity by winning for the second consecutive year. In particular, her bright expression and flexible response on "Lavvit!" have continued to be highly praised by viewers, which is impressive.

Looking at the rankings as a whole, there were many departures from previous years, with four TBS announcers making it into the top 10 for the first time in history. The individuality of each station's announcer and their role in the programs boosted their popularity, making this a year in which viewers' "everyday trust" was strongly reflected in the ranking results.

2025 Top 10 Rankings

Ranking	name	Affiliated station
1st place	Mako Tamura	TBS
2nd place	Ai Eto	TBS
3rd place	Yumiko Udo	Free
4th place	Naoko Suzuki	NHK
5th place	Inoue Seika	Fuji Television
6th place	Erina Iwata	Nippon Television
7th place	Kyoko Nango	TBS
8th place	Hitomi Tanaka	TV Tokyo
9th place	Yoko Oshita	TV Asahi
10th place	Meg Ugajin	TBS

From these results, it is clear that this year's rankings were dominated by the "strength of TBS announcers."

2. Why is TBS so strong? Trend analysis of the TOP 10

What stands out in this year's rankings is the strong presence of TBS announcers. This is largely due to the strength of their morning information programs. Live broadcasts such as "Lavvit!" and "The Time," are aired during times when viewers regularly interact with them, and the impression of the announcers is easily linked directly to their "trustworthiness" and "approachability."

Viewer comments also included not just favorability ratings, but also specific evaluations of the host's work, such as "calm hosting," "composure during breaking news," and "ability to respond during live broadcasts." This also shows that the rankings are strongly shifting toward evaluating the "work style shown on TV."

Another notable feature is that announcers who only recently debuted, such as Nango Kyoko and Ugajin Megu, have made their first appearance in the rankings. With a new wave of popularity emerging, this year's rankings could be said to call into question the quality of announcer training at each station.

3. Explanation of the appeal of the announcers who made it into the rankings

Mako Tamura (1st place/TBS)

Tamura achieved the remarkable feat of taking first place for the second year in a row, once again demonstrating the deep support he enjoys from viewers. On "Lavvit!", he displays light-hearted conversation while also possessing the ability to firmly support the entire show, and is highly praised for his ability to naturally bring out the best in the cast members. Many viewers commented that "his love for the show and his colleagues really comes through," and his good personality is a major factor in his popularity.

Ai Eto (2nd place/TBS)

With his stable hosting skills and gentle demeanor, he has been a trusted announcer for many years. He has been in charge of a wide range of programs, from informational to variety shows and music shows, and his unwavering demeanor in every situation has earned him praise as a model for working adults.

Yumiko Udo (3rd place/Free)

His flexibility in handling both news and variety shows, and his unique sense of humor, have earned him support from a wide range of audiences, even after he went freelance. His approach to presenting difficult news in an easy-to-understand manner has earned him deep-rooted trust, especially from middle-aged and older viewers.

Naoko Suzuki (4th place/NHK)

Her unpretentious reactions to the morning dramas have garnered attention, and she has been praised by viewers as a "morning soothing." Her calm announcing skills, needless to say, but her gentle, empathetic attitude towards viewers has led to her immense popularity.

Meg Ugajin and Kyoko Nango (first time on the list/TBS)

Both have quickly gained recognition among viewers, especially in the morning shows. They are praised for their combination of gentle demeanor and reliable announcing skills, and have come to symbolize the momentum of TBS announcers as a whole.

4. What were the “recommended points” that caught the viewers’ attention?

When analyzing this year's viewer comments, the evaluation criteria can be roughly divided into four categories: "reliable hosting," "natural character," "pleasant voice and speaking style," and "ability to respond on the spot." Morning programs in particular are a time when viewers are in contact with the show on a daily basis, so the announcer's subtle facial expressions and ability to read the mood directly translate into support.

It is also striking that their popularity is fuelled by their "real-life working attitude", such as when they actively participate in planning variety shows or when they calmly deal with troubles on live broadcasts. The reason behind their support is clearly that announcers are not simply "readers", but rather build relationships with viewers as "the faces supporting the program".

5. Survey Overview and Rankings Show Changes in the Television Industry

This ranking was created based on an online survey of 1,000 people. The opinions of a wide range of men and women aged between 10 and 50 reflect a diverse range of values, as well as changes in television viewing styles.

Even as viewing habits continue to diversify, with the strength of morning programs now directly linked to ranking results, television announcers remain popular as "symbols of trust." This year's results, which highlight the rise of young announcers, are likely to have an impact on future program composition and the branding direction of the entire station.

6. Q&A | Answers to frequently asked questions

Q1. Will announcer Tamura Mako be inducted into the Hall of Fame?
According to Oricon rules, an artist must be ranked No. 1 for five consecutive years to be inducted into the Hall of Fame. Since they are currently ranked No. 1 for two consecutive years, they need to maintain the top spot for three more consecutive years.

Q2. Who is likely to take first place next year?
While Tamura is aiming for a third consecutive victory, popular figures like Eto and new faces like Nango Kyoko are also attracting attention as strong candidates.

Q3. Why are TBS announcers so powerful?
This is thought to be the result of a combination of several factors, including the success of the morning program, the strength of the variety shows, and the high quality of the announcer training, which has led to viewer trust spreading throughout the station.

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