[All] [Over 800,000 votes] ViVi National Treasure-level Handsome Men Ranking for the second half of 2025 | Who is the most "national treasure-level" right now?

With over 800,000 votes in total, this article covers all the rankings in the NOW, NEXT, and ADULT categories of the ViVi National Treasure-level Handsome Men Ranking for the second half of 2025. We'll provide detailed information on notable handsome men who are topping the list for the first time, as well as hot topics selected by the editorial department.

 

 

table of contents 1. What is the ViVi National Treasure-level Handsome Men Ranking? 2. Second Half of 2025 NOW Category | Matsuda Genta takes first place for the first time 3. Second Half of 2025 NEXT Category | The Rise of the Next Generation of Stars 4. Second Half of 2025 ADULT Category | The pinnacle of stability and sexiness 5. Two hot guys who are making waves after making their first appearance on the list 6. What is the "My Favorite" category, decided by fan voting? 7. Summary | Summary of "national treasure-level" trends for the second half of 2025 8. Q&A | ViVi National Treasure-level Handsome Men Ranking

 

 

1. What is the ViVi National Treasure-level Handsome Men Ranking?

 

The "ViVi National Treasure-Level Handsome Men Ranking" is a popular project published twice a year by the women's fashion magazine ViVi.
It has become established as a ranking that selects the ``faces'' that symbolize the era, mainly based on reader votes.

The biggest feature is that it is not just a visual evaluation.

▪️Appearance in a popular production
▪️Spreading power on social media
▪️Future growth potential

The point is that it reflects the overall "seasonality" of the product, such as:

 

 

 

 

2. Second Half of 2025 NOW Category | Matsuda Genta takes first place for the first time

 

The NOW category is for "the most handsome man shining brightest right now."
In the second half of 2025, Travis Japan's Genta Matsuda took the top spot for the first time.

⭐NOW Division Full Rankings

1st place Genta Matsuda (Travis Japan)
2nd place: Honda Kyouya
3rd place: Sato Shori (timelesz)
4th place K (&TEAM)
5th place: Kyohei Takahashi (Naniwa Danshi)
6th place Fumiya Takahashi
7. Kaito Takahashi (King & Prince)
8. Kashiwagi Yu (Bullet Train)
9th place Jutaro Yamanaka (M!LK)
10th place Takumi Ozaki (INI)
11th place Yukiteru Yamashita
12. Raul (Snow Man)
13th place Kohei Shoji
14th place: Shiraiwa Ruki (JO1)
15th place Hironaga Tsuna
16. Shoya Sano (Ae! group)
17th place: Atsuki Masuko (GENIC)
18th place: Yudai Toyoda
19th place Reia Nakamura (KEY TO LIT)
20th place Konatsushi (PSYCHIC FEVER)

 

Of particular note was Shoji Kohei, who ranked 13th for the first time.
Her consecutive appearances in popular films, stunning style, and natural sex appeal have drawn attention, with people asking, "Where has she been all this time?"

 

 

 

 

3. Second Half of 2025 NEXT Category | The Rise of the Next Generation of Stars

 

The NEXT division is centered around young people who are expected to make great strides in the future.
The winner of the first place award was Iwase Hiroshi, who was recognized for his impressive presence and steady achievements.

 

⭐NEXT division full rankings

1st place: Hiroshi Iwase
2nd place: Kazuto Mokudai (The cause is in me.)
3rd place: Kurokawa Soya
4th place Michi Hamakawa (ROIROM)
5th place: Kota Nomura
6th place: HARUA (&TEAM)
7th place: Naohiro Oyama (Junior)
8. NAOYA (MAZZEL)
9th place Jun Saito
10. YU (NEXZ)
11th place: Soma Kawaguchi (KID PHENOMENON)
12. RUI (STARGLOW)
13th place Keigo Ito (Ryugujo)
14th place: Takeyuki Mayumi (AmBitious)
15th place Sumimasa Motojima

 

Among them, **Kurokawa Soya (3rd place)** gained a lot of recognition thanks to his excellent performance in the film "National Treasure" and winning the TAMA Film Award.

 

 

 

 

4. Second Half of 2025 ADULT Category | The pinnacle of stability and sexiness

 

The ADULT category evaluates "adult charm" that combines experience and sex appeal.
SixTONES' Hokuto Matsumura was chosen as the top choice.

ADULT category full ranking

1. Hokuto Matsumura (SixTONES)
2nd place: Nakajima Kento
3rd place: Fuma Kikuchi (timelesz)
4th place: Jun Shison
5th place: Seiya Suezawa (Ae! group)
6. Takuya Kusakawa (Bullet Train)
7th place Tatsuya Shichigosankake (Travis Japan)
8th place Yonashiro Sho (JO1)
9th place Natsuteru Sawamoto (FANTASTICS)
10th place: Akihisa Shiono

 

This lineup is renowned for its stable popularity and proven track record.

 

 

 

 

5. Two hot guys who are making waves after making their first appearance on the list

 

The ViVi editorial team paid particular attention to

 

Kohei Shoji (NOW Division)

Kurokawa Soya (NEXT category)

 

Both are expected to rapidly increase in popularity in the second half of 2025.

It has become a hot topic within the editorial department as "something you can't help but follow with your eyes."
On the set, she was highly praised not only for her looks but also for her speaking ability and personality.

 

 

 

 

6. What is the "My Favorite" category, decided by fan voting?

In the annual "Our Favorite" category,
M!LK's Shiozaki Taichi was selected.

 

Her energetic performance and her casual fashion sense, which are in stark contrast, became a hot topic.
She has earned the unique reputation of being "an idol with initial equipment who is so full-on she even outshines the original."

 

 

 

 

7. Summary | Summary of "national treasure-level" trends for the second half of 2025

The ViVi national treasure-level handsome men ranking for the second half of 2025 is as follows:

 

▪️NOW Category: Current Trends

▪️NEXT Category: Hopes for the future

▪️ ADULT Category: Perfect sexiness

 

The results clearly show a three-tiered structure. Attention will be focused on trends from 2026 onwards, including the rise of those who have made their first appearance in the rankings.

 

 

 

 

8. Q&A | ViVi National Treasure-level Handsome Men Ranking

Q1. How many votes did you get?
A. The total number of votes for the second half of 2025 exceeded 800,000.

 

Q2. Is it okay to use the term "National Treasure-level Handsome Men Ranking"?
A. The official name is "ViVi National Treasure-level Handsome Men Ranking."

 

Q3. When will the next announcement be made?
A. It is announced twice a year, in the first and second half of each year.

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